If you live in Columbus and haven't been to Tigertree yet, you're missing out on one of the city's best collections of curated goods, gifts and apparel. We had the opportunity to visit Josh+Niki (husband+wife/owners), in their home (that's just as fantastic as you would imagine), and pop in the shop for a closer look at how things operate. Enjoy!
HH: We are very interested in how creative folk balance work + family. You both run Tigertree together, how do you ensure you still have time for just the two of you...and your sweet pups, June & Rufus?
Niki : I’m definitely a workaholic so this is really hard for me. The truth is that there are often months at a time when it isn’t feasible to take time off. And by “time off” I would like to be clear that I mean that one day a week that we schedule ourselves to not be in the store. Finding that balance for us involves things like taking a lunch break together every so often instead of shoveling food into our mouths at separate times in the back room at the store.. or bringing the dogs into work with us so we get to spend some time playing between (or with) customers. We work really long hours, but I think its good to step back and realize that we do have some flexibility in our daily schedule and take advantage of those 5-15 minute windows in the day where we can be a family and not just business partners.
Where are you gaining inspiration currently?
Other independent shops are always an inspiration for me. For our website inspiration, I am kind of obsessed with this stationery store in the UK called Present & Correct. It's so crisp and colorful! For our vintage product mix, I’m always in awe of what Three Potato Four is doing. As cheesy as it may be, I do find new brands and interesting visuals ideas on Pinterst. But its just because I have some friends with super awesome taste. The best account on Pinterest is an old friend from my hometown; you should check out her boards here: http://www.pinterest.com/ginkery
How does curating a shop affect the way you see the world?
Nice question! We are always looking for new brands or interesting vintage pieces for the shop; we are always on the hunt, no matter where we are or what we are doing, it's impossible to turn off, so we are constantly evaluating everything around us to find the next great thing to bring to our product mix.
Being your own boss can be a tricky thing. What is your favorite thing about being self employed?
Two things: 1.) When someone that I just met asks me what I do for a living and I mention Tigertree and they actually KNOW what that is! 2.) Sleeping in when I really need it! Even if I know it means I will be working until 10:00 at night, I can somewhat set my own schedule and I just really love sleeping.
What line are you guys carrying now that gets you most excited?
For me its a brand that we have carried since the day we opened the store!Its called Curator; they are out of San Francisco and every piece from the line is made there out of organic fabrics. They make those sweaters and sweatshirts that you live in all fall/winter and they are one of the few reasons that I look forward to chilly weather! It's like if you could dress yourself in hot apple cider with fresh whipped cream and a dusting of nutmeg.
Favorite place to visit for rest?
We spent a few weeks in Tulum, Mexico last January to recover from the Retail Holiday Craziness and we decided to make it a tradition. (Which reminds me, I need to book those tickets..) For more routine relaxation, there is a cabin in Logan, Ohio, near Hocking Hills that we love to stay at. It's a perfect 45 minute drive so we can leave after work on a Tuesday, spend our Wednesday off there and head back early Thursday morning before the store opens. There are some great antique malls and thrift stores over there so we’re also able to squeeze in a bit of treasure hunting every time we go.
We’ve eaten some of your homemade treats and cocktails, what is your favorite thing to make?
This time of the year, its definitely apple pie. My mom makes The World’s Best Apple Pie. She doesn’t have a vain bone in her body, but her apple pie is the one thing that she’ll get cocky about. Anyway she has taught me how to make one thats a close runner up. Its so fun to make something that you KNOW is going to be amazing. Its so rewarding to share it and watch people just melt when they take a bite and smile and say “Yeah I know.. its the best.”